Today a new era for online payments debuts. Kasheesh, a first-to-market digital payment platform, allows anyone to split payment for online purchases across multiple combinations of debit and credit cards in any way they want, without added cost or interest hikes. As part of its launch, Kasheesh has also announced it has raised $5.5 million USD from institutional and celebrity investors, including Tribe Capital, Anthemis, Courtside Ventures and notable individuals including Super Bowl LVI-winning wide receiver Odell Beckham Jr, athlete turned investor Sahil Bloom and award-winning actor Robin Wright.

Consumer financing as a whole hasn’t been personalized since the advent of eCommerce. The best value from credit cards is often gatekept by financial institutions that want only high value customers and those with high credit/FICO scores. Consumers with low FICO scores or limited spending power are often excluded and hit the hardest with negative restrictions (i.e. impact on credit score) on what they can buy and what rewards they get for using specific cards. Kasheesh believes consumers should have tailored financing options on purchases versus being forced to select just one source of available funds.

Kasheesh’s free, web-based browser extension helps U.S.-based consumers across three main areas of online spending: reduced cost burden on individual cards per purchase, assisting in sustainably building credit scores and card rewards by utilizing any combination of cards versus just one, and maximizing financial privacy through Kasheesh’s unique auto-generation of a new encrypted card number to use per purchase.